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| Details |
Case Code: CLHR015
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| Case Length: 4 pages |
| Period: -- |
| Pub Date: 2009 |
| Teaching Note: Not Available |
| Subject : Human Resources/ Organization Behavior |
| Price:Rs.100 |
| Organization :-- |
| Industry : -- |
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Training with Video Games at Cold Stone Creamery* |
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| Cold Stone Creamery (Cold Stone), an American ice cream parlor chain, had been using video game as a training tool since 2005. Through the custom-made video game Stone City, the company aimed to train its frontline employees on customer service and sensitize them to ice-cream portions, inventory wastage, and their effect on profitability. As more and more companies used video games as a training tool considering the demographics of their entry-level workers, experts were divided on whether video games were an effective training tool.
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Issues: |
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- Training and Development; Training design
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- Functional training – Sales training
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| Introduction |
| Cold Stone Creamery (Cold Stone), an American ice cream parlor chain, had made a name for itself for innovative products and in-store experience. The company used in-store made ice cream and combined it with mix-ins, candy, or other items folded in to make new flavors. According to the chain, its competitors could replicate its ice cream quality but not its experience...
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| Questions for Discussion: |
1. Critically analyze the Stone City training video game. Why do you think more and more companies are using video games as a training tool?
2. Discuss the pros and cons of using video games as a training tool.
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Keywords |
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Cold Stone,Training design,E-learning,Functional training
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
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